Imagine you are a flower shop owner in New York. What is the most important day of the year for your business? That’s right, Valentine’s Day, where the price of roses can be twice as much as the price on February 15th. Here is an interesting thought: Rose is an organic living thing. Somehow it must be grown, cut at the right amount of blossom, arrives in the US a few day before February 14th. Any later, and you are running dangerously close to have crate full of roses on February 15th. Not a great position to be in. So, I found the journey of rose from the farms (usually oversea) to the shops across the world, fascinating. That is exactly what the team from NPR Planet Money did. You can listen to it here.